Ehsaas Rashan Riayat 2024 [5566] Utility Store Subsidy Registration


Ehsaas Rashan Riayat 2024 – In Pakistan, the government initiated the 8171 Ehsaas program before launching the 5566 Rashan Program. Prime Minister Shehbaz Sharif introduced the Ration Program, which operated under the broader Ehsaas Program. During the COVID-19 pandemic, Prime Minister Imran Khan spearheaded the Ehsaas program, aiming to support deserving and impoverished individuals. The pandemic’s toll, coupled with soaring inflation, plunged many into hardship, prompting the government to intervene.

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The Ehsaas Ration Program targets those unable to afford daily essentials, particularly to feed their children. This initiative seeks to alleviate their struggles by providing essential provisions.

Amidst severe inflation and poverty exacerbated by COVID-19, the Ehsaas program emerged as a crucial strategy to alleviate these issues. Various Ehsaas initiatives, including the Ration Program, were rolled out to combat poverty.

Punjab, Pakistan’s largest province, grapples with a significant population of marginalized and impoverished individuals. To support these communities, the Punjab government initiated several measures, among which is the 5566 Rashan Program Utility Store. This program aims to mitigate the hardships faced by both the poor and middle-class citizens, who struggle to access necessities due to rising costs.

Under the Punjab government’s 5566 Rashan Program, registered grocery and utility stores offer significant discounts of up to 40% on food items. This initiative is anticipated to have a positive financial impact on the lives of beneficiaries, providing them with much-needed relief from economic strain.

Objectives of the 5566 Rashan Program Utility Store

The 5566 Rashan Program Utility Store, like other aid initiatives by the Government of Pakistan, is guided by specific internal objectives:

  • Affordable Access to Nutritious Food: The primary aim is to offer special discounts on food items to deserving and impoverished individuals, enabling them to provide nutritious meals for their families at reduced costs.
  • Alleviating Financial Burden: Another objective is to lessen the financial strain on impoverished individuals who are grappling with the impacts of rising inflation. By providing discounts, the program aims to make essential food items more affordable.
  • Mitigating Price Hikes: The program endeavors to address the challenge of escalating prices by offering items at lower costs, counteracting the daily increases witnessed in the prices of essential commodities.
  • Relief for High-Poverty Individuals: Targeting those facing severe poverty, where income falls short of meeting basic needs, the program seeks to provide relief and support to individuals struggling to make ends meet.
  • Boosting Purchasing Power: By offering discounts and reducing the cost of essential food items, the program aims to enhance the purchasing power of impoverished individuals. This, in turn, can empower them to make more substantial purchases and improve their overall quality of life.

Eligibility Criteria for the 5566 Ration Program Utility Store

  • Monthly income below 65,000 rupees qualified individuals for up to 40% discounts on food items.
  • Individuals who have not traveled abroad are eligible for participation.
  • Beneficiaries living below the poverty line can access the program’s benefits.
  • Ownership of valuable assets such as property, agricultural land, or vehicles disqualifies individuals from the program.
  • Possession of a valid national identity card is required for citizens of Punjab to participate.

Checking Eligibility for the 5566 Ration Program Utility Store

To check your eligibility for the 5566 Ration Program Utility Store, you have two convenient options:

Online Eligibility Check:

  1. Visit the official website of the Up Utility Store Corporation.
  2. Enter your National Identity Card (NIC) number into the designated space on the Up Portal.
  3. Input the captcha code provided.
  4. Click on the “Check Eligibility” button.
  5. You will receive information regarding your eligibility status. If eligible, you can avail a special discount on 19 food items.

Mobile Eligibility Check:

  1. Using your keypad mobile, type your National Identity Card number into the message option.
  2. Dial the program’s helpline number, 5566.
  3. You will receive a confirmation message containing a code.
  4. Present this code at any utility store to receive up to a 40% discount on essential items.
  5. Ensure that the SIM card used to send your ID card number is registered in your name.

Online Registration Process for the 5566 Rashan Program Utility Store

  • Visit the official website of the 5566 Ration Program Utility Store.
  • Click on the registration button provided on the homepage.
  • Fill out the registration form displayed on your screen.
  • Enter essential details such as your name, ID card number, phone number, and any other required information.
  • Upon completion, you will receive a unique registration code.
  • Present this code at any utility store to avail of discounts of up to 40% on food items.


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